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FC Dallas sign off deal downgrading AdvoCare to sleeve partner

Getty ImagesFC Dallas' shirt sponsor talks impacted by Covid-19MLS franchise will need main partner in place to activate sleeve brandingMajor League Soccer (MLS) franchise FC Dallas are looking for a new shirt sponsor after signing a deal with current partner AdvoCare to take on the right sleeve patch inventory in 2021. The Texas-based dietary supplement company’s existing deal with FC Dallas was set to expire at the end of the season, but rather than renew on the same terms AdvoCare has downgraded the partnership. The three-year, multimillion-dollar agreement sees the brand become the franchise’s first sleeve partner since MLS allowed the new branding position ahead of the 2020 season. AdvoCare will also continue to serve as the franchise’s sports performance nutrition partner and be included in activations throughout the Dallas/Fort Worth market. AdvoCare products and branding will be on the sidelines on matchdays and integrated into FC Dallas’ broadcast, digital and social media platforms. MLS set to allow shorts sponsors to boost cash-strapped teamsAdvocare, which has been FC Dallas’ main jersey partner since 2012, will also continue as a partner of the club’s United Soccer League (USL) League One affiliate team North Texas SC as well as their youth teams.

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