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Formula E Will Return With Empty Grandstands

The ABB Formula E championship will resume racing with a showdown in Berlin at Tempelhof Airport, a historic German airfield. The majority of sponsorship dollars goes towards visibility on the broadcast of the race. Since there will not be fans, Formula E is doubling down on track signage for further visibility on the broadcast as well as in program mentions and other visibility in the program for sponsors, according to a spokesperson. Partners include title sponsor ABB, Julius Baer, Michelin, Tag Heuer, DHL, BMW, Saudi Arabian Airlines, Allianz, Bosch, Heineken, Enel, Hugo Boss, Modis, Antofagasta Minerals and Moët & Chandon. Formula E’s return follows the approval of the Federation Internationale de l’Automobile, the governing body of world motor sport. Formula E had already completed five races before the season was suspended due to the coronavirus outbreakadvertisementadvertisementNASCAR resumed on May 17 and Formula One starts up again on July 5.

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https://www.mediapost.com/publications/article/352653/formula-e-will-return-with-empty-grandstands.html

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