The key to an award winning campaign is when an idea is communicated on social in an effective way. The key to an award winning collaboration is communication, full stop. Clear communication between a client and an agency is essential to ongoing success. As we approach nearly a three year milestone working with Discovery, it is an understatement that we’ve learnt a lot from this tight-knit partnership. Acting as an integral part of a client’s marketing/comms team has allowed us to cement ourselves as indispensable to both their social strategy ideation and implementation. So, how exactly did we get there?The first element to building an ideal client/agency collaboration is reliability.
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