Jared Melzer | The real power of sponsorships – driving social activism

Jared MelzerIt goes without saying that 2020 has been an interesting year. My response to the question “How are you doing?” has gone from “great, excited about everything we have planned for the year” in January and February, to “I’m just trying to stay safe and healthy” in March through May, to “hoping for positive change” in June. But I know it’s going to take more than hope to see the positive change we so desperately need as a society and it is long overdue. It’s somewhat ironic in that if it weren’t for the coronavirus, I’m not so sure we’d be where we are today – on the cusp of evolution with Black Lives Matter. People out of work, not many sporting events, bans on large community gatherings and people simply restless of living ‘groundhog day’ have caused many throughout the world to take to the streets, be the voice of change on social media, and a beacon of education. It’s also interesting to see the dynamics shift on the role companies play around these issues.

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