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Lindsey Eckhouse on G2 Esports’ ambitious growth amid competitive success

From competing in the League of Legends World Championship grand finals to hoisting the trophy at Rainbow Six Siege’s Six Invitational championship, G2 Esports experienced competitive success across multiple games in 2019. Fuelled by in-game triumphs, the European organisation experienced considerable growth during the year, as well, signing new partners such as Red Bull and MasterCard and raising more than £21 million in investment. A large chunk of that funding came near the end of the year, as G2 announced a $10 million (£8. 07 million) investment from Alibaba Group co-founder and Brooklyn Nets owner Joseph Tsai, which would help fuel the organisation’s plans for global expansion – particularly in New York. Image credit: G2 EsportsAlthough tempered by the novel coronavirus (COVID-19) pandemic, G2’s success has continued into the early months of 2020, said Lindsey Eckhouse, the team’s Commercial Director. Esports Insider spoke with Eckhouse – who joined G2 Esports from the NFL at the start of 2019 – about the team’s 2019 growth, New York plans, and their ambitious vision for the future of the organisation.

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