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‘Nothing typical about this year’s political ad market’: As crises continue forecasts predict higher than ever political ad spending

The presidential race has taken a backseat to the multiple on-going crises in the U. S. as the coronavirus, the economic fallout from the pandemic and the current social unrest across the nation, have taken center stage. That’s changed the way that both President Trump and former vice president Biden have approached advertising.   In early March, following the on-set of the coronavirus in the U. S.

Read more at:
https://digiday.com/marketing/nothing-typical-about-this-years-political-ad-market-as-crises-continue-forecasts-predict-higher-than-ever-political-ad-spending/

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