‘Time to put their money where their mouth is’: Minority community publishers hurt worse by keyword blocking

Keyword blocking, the industry’s enduring pain point, has a far harsher impact on publishers catering to Black and minority audiences, according to publishers, media networks and brand safety businesses. Incorrect keyword blocking cost U. S. publishers $2. 8 billion in 2019. Media executives at mainstream news outlets say they lose between 10% and 30% of ad revenue from bloated and blanket keyword blocklists.

Read more at:

What do you think?

50 points
Upvote Downvote

Written by Digiday

Leave a Reply

Your email address will not be published. Required fields are marked *

How Crocs is keeping its marketing strategy active on social

Is it time to embrace the universal ID?