In the wake of more legacy TV companies’ premium video services coming online with big libraries of product, ViacomCBS has disclosed specific details around expanding its CBS All
Access premium video platform. Bob Bakish, president/chief executive officer of ViacomCBS, said at a Credit Suisse investors event that CBS All Access will be relaunched next
year, adding 15,000 hours of new Viacom and CBS programming to CBS All Access’ existing 15,000 hours. In February, Bakish hinted at an expanded CBS All
Access. This increase in content will be mostly from all ViacomCBS cable networks including Nickelodeon, MTV, and Comedy Central, the Smithsonian
Networks and Paramount Network. It will also include national and local news from more than 200 CBS affiliates, and live sports, including PGA Golf and NFL games. "We have a good position in the older segment with the current All Access product, but this really brings a lot of young audience to the table," Bakish says.
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