Spanish organisation Vodafone Giants has welcomed energy drink brand Red Bull as its latest partner.
The deal includes promotion across social media and broadcasts, centring around fighting games.
Photo via: Vodafone GiantsRELATED: Vodafone Giants acquires fellow Spanish organisation x6tence
Acting as Vodafone Giants’ official energy drink, Red Bull is also a partner of the Giants Fighter Dojo – the organisation’s headquarters in Barcelona, Spain that was opened earlier this year in February. The facility is dedicated to fighting games, acting as a hub for competitors across its home nation.
José Ramón Díaz, CEO of Giants Gaming, said the partnership is “one more step in the evolution of our brand, since having a company like Red Bull by our side, which is the world’s leading exponent of sports sponsorship, is another confirmation of the club’s growth. ”
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Vodafone Giants acquired its domestic rival x6tence earlier this month, just a matter of days after announcing that it had secured €3 million (£2.
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