June 18, 2020 by Ricardo Bilton
What will the recovery look like?
Brands should take a more nuanced approach to the block list
How the industry is (and is not) preparing for the death of the cookie
Brands are pulling back spending. Here’s why they shouldn’t be.
OTT is having its moment
All Hail the CFO
WTF: Programmatic terms explained
Event Slides: Adapting Programmatic Strategies
Event slides: Dentsu Programmatic redefines transparency
Event slides: Using data to tell stories
Full event videos
Between Google’s announcement that it was killing the third-party cookie in Chrome, the advent of California’s CCPA, and rapid industry consolidation, it was clear from the early months of 2020 that this was going to be an eventful year for the programmatic ecosystem.
Then the coronavirus happened.
In the months since the outbreak began, the industry has been hit with challenge after challenge: Brands in sectors such as travel and hospitality have seen dramatic declines in their own industries, that some may never recover from. And, as goes brands, so goes advertising.
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