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Global Esports Federation sets sights on South America with ODESUR deal

The Global Esports Federation (GEF) has entered a strategic partnership with Organización Deportiva Suramericana (ODESUR) to develop an esports strategy for South America. The agreement comes just a day after the announcement that the federation confirmed the memberships of World Taekwondo and the International Tennis Federation, and within months of its partnership with the Commonwealth Games Federation. Logos: Global Esports Federation, ODESURRELATED: Global Esports Federation partners with Commonwealth Games Federation Camilo Pérez López Moreira, President of ODESUR, said that the partnership provided an avenue for ODESUR to capitalise on esports’ potential in the region: “Esports has quickly risen in popularity and gained strong footing in South America, in both spectatorship and participation. Nevertheless, there are still enormous growth opportunities compared to other regions in the world.  South America is consolidating as a huge market for the development of esports within the 15-member NOCs of ODESUR. “The Executive Board of ODESUR approved the partnership with the Global Esports Federation as it will strengthen our coordinated effort in developing necessary infrastructure and commerce to accelerate the growth of esports in South America.

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