Read more at:
https://www.sporttechie.com/wave-sports-social-media-fan-engagement
Riding the New Wave of Sports Consumption
You might not have heard of Wave, but if you’re a sports fan who has even casually interacted with social media over the past few years—that’s pretty much every sports fan, right?—then you’ve almost certainly given the company a like or shared its content with your friends. Mack SovereignFounded in 2017 by Brian Verne and Ishaan Sutaria, Wave is a startup based in Santa Monica, Calif. , that targets Millennial and Gen Z sports fans by building separate audiences around brands such as @buckets, @jukes, . . . .
