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Riding the New Wave of Sports Consumption

You might not have heard of Wave, but if you’re a sports fan who has even casually interacted with social media over the past few years—that’s pretty much every sports fan, right?—then you’ve almost certainly given the company a like or shared its content with your friends.   Mack SovereignFounded in 2017 by Brian Verne and Ishaan Sutaria, Wave is a startup based in Santa Monica, Calif. , that targets Millennial and Gen Z sports fans by building separate audiences around brands such as @buckets, @jukes,  . . . .

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