Challenges, hashtags, memes, TikToks, videos, likes, retweets, shares and breaking news. I don’t know about you but for me, going on social right now can sometimes feel like information overload. Covid-19 has us all slightly out of routine and social users are looking for a balance in this very unusual period. 45% of global consumers are devoting more time on social media with over 10% of global consumers creating and uploading their own content, but it’s important to bear in mind that users are focusing their time and energy more selectively. Now, more than ever, users want to filter out the noise and find safe spaces on social media in which they can join pockets of communities with similar interests. With a lot of negative news surrounding the world it’s important as brands to put out content in moderation.
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