Getty ImagesNapoli win is the Coppa Italia final’s fourth highest TV audience since 2010Rai entering final season of €35. 5m a year Coppa Italian rights dealAn average 10. 2 million viewers tuned in to watch the Coppa Italia final via domestic public broadcaster Rai on 17th June as Napoli defeated Juventus on penalties at Rome’s Stadio Olimpico. The figures eclipse Rai’s audience during Italian soccer’s resumption last week, with the showpiece fixture taking over as the highest average audience for a soccer match during the 2019/20 campaign. Napoli’s final victory secured a 39. 6 per cent market share, attracting the fixture’s fourth highest audience since the 2010 final.
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