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F1 Virtual Grands Prix pull in 30m total viewers

Formula One / CodemastersVirtual GP races reach 21. 8m views on digital platformsTV viewership gets 5m views in over 100 countries85m views on video content throughout the series’ runF1 drivers boost Twitch audience by 2. 7mFormula One’s Esports Virtual Grands Prix achieved 30 million views across TV and digital platforms during the coronavirus-enforced lockdown period, the global motorsport racing series has revealed. The gaming competition, which launched on 22nd March after Formula One’s real-life campaign was halted due to the Covid-19 pandemic, featured eight races over the course of its run, with a mix of professional drivers and famous faces taking part, including cricket’s Ben Stokes and golf’s Ian Poulter. Overall, the Virtual Grand Prix races reached 21. 8 million views on digital platforms alone, including the official Formula One YouTube, Twitch and Facebook channels, as well as Weibo and Huya channels in China.

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