Meal replacement company CTRL has received investment from North American organisation and entertainment brand FaZe Clan.
Financial terms of the investment have not been disclosed at the time of writing.
Photo credit: CTRLRELATED: Skyler Johnson on CTRL’s inception, place in esports
As part of its ownership in CTRL, FaZe Clan will “put its marketing prowess” to work, advertising the brand to its fan base across social media. As well as having its branding on CTRL’s packaging for the foreseeable future, members of the organisation will receive their own flavours of the meal replacement shake.
Skyler Johnson, Co-founder of CTRL, spoke on receiving the investment in a release: “FaZe Clan is the ultimate embodiment of esports as a lifestyle brand, which has come to include everything from music to art to clothing. So far, nutrition for gamers hasn’t really been part of the conversation.
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