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FaZe Clan’s investment in CTRL showcases creativity in influencer marketing

FaZe Clan has built up a media empire. The official social accounts on Twitter, YouTube, and Instagram total over 20 million followers. The vast network of esports players, content creators, and gaming influencers add millions more. “FaZe Clan has the largest social media following of any esports organization,” said Charles Hambro, CEO of GEEIQ, a company that helps brands optimise esports strategies. “According to our data they have over 52 million followers across the esports side of their social media platforms. That’s not including the brand’s content creators or other influencers which increase that reach substantially.

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