Successful content marketing has always found itself inextricably connected to the ideals and interests of contemporary audiences. Many of this year’s Digiday Content Marketing Awards winners explored themes of social consciousness, seizing on subjects ranging from climate change to racial justice. Others simply captivated consumers with innovative, creative — and often hilarious — executions.
Winners utilized emerging channels and cutting-edge technologies to tell stories, formulate strategies and forge partnerships. In the process, they envisioned what that future could be, and then showed it to us.
Atlantic Re:think and HBO — ‘Watchmen: The Massacre of Black Wall Street’: HBO partnered with The Atlantic’s sponsored content arm to create a graphic novella and associated article exploring the events surrounding the 1921 Tulsa race massacre — an event harrowingly depicted in the Watchmen TV series.
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