Spanish brand MAD Lions, which is owned by OverActive Media, has appointed imagin as its exclusive financial sector partner.
The deal specifically focuses on MAD Lions’ Spanish League of Legends academy roster that competes in Superliga Orange.
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MAD Lions’ SLO team will work with imagin on “digital sponsorship, content and marketing initiatives” as well as ensuring the team’s players are taught financial literacy. MAD Lions will have its own branded bank card in Spain, similar to Astralis Group’s recent deal with Lunar in Denmark.
Chris Overholt, CEO of OverActive Media, spoke on the deal in a release: “We are proud to add another premium brand to our growing roster of partners. Imagin has reshaped the way Spaniards think about banking and we are excited to be working alongside their team in the coming months to bring authentic and creative collaborations to our fans.
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