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Serie A joins Infront-led group calling for economic protection during Covid-19 recovery

Getty ImagesItalian soccer’s Lega Serie A and the Infront agency are among a group of 15 governing bodies and organisations behind a new campaign aimed at encouraging policymakers around the world to safely reopen organised sport and protect the sector from ‘further massive economic and structural damage’ in the wake of the coronavirus pandemic. Titled #Sport4Recovery, the international campaign will see the group’s members communicate with governments and health authorities to underline the ‘societal, physical and mental health benefits’ of sport whilst mobilising athletes and sports fans in support of their cause. In a joint statement, the group said it is calling on governments to ‘work with sports governing bodies and other stakeholders to develop and approve detailed protocols to enable the timely reopening of venues, training and competition’ following the Covid-19 outbreak. It also wants to see an easing of ‘national and international travel and accommodation regulations’ for top athletes, teams, officials and spectators, ‘in line with health and safety protocols’. Founding underwriters of the group, many of whom are Infront clients, include several international and regional governing bodies, including the European Volleyball Federation (CEV), Alliance of European Hockey Clubs (EHC), and the global governing bodies for basketball, ice hockey, motorcycling and skiing. At Large | The Premier League is back but where does it go from here?Other organisations involved in the group include the French Swimming Federation, Basketball Champions League, Italian Athletics Federation (FIDAL), Italian Golf Federation (FIG), Italian Ice Sports Association (FISG), Le Five, MXGP, and Sporsora.

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