Getty ImagesUS-based sports data firm Stats Perform has signed a partnership with visualisation specialists ChyronHego to develop in-stadia graphics to help boost fan engagement and open up new commercial opportunities. The collaboration will see Stats Perform combine ChyronHego’s Click Effects Prime stadium and arena graphics with its own advanced data pools to create real-time graphics and digital advertisements. The technology will also enable rights holders to publish graphics via their social media and digital platforms. The data-rich offerings will include player images, heat maps, and team performance graphs. With top-tier competitions beginning to return to play, the collaboration also hopes to present alternative streams for matchday sponsors to connect with fans shut out of venues during the coronavirus pandemic. Report: MLS set to allow shorts sponsors to boost cash-strapped teamsOlivier Cohen, ChyronHego’s senior vice president of marketing, said: “We’re proud to partner with leading data providers such as Stats Perform to help our shared clients offer interesting in-venue visuals that enhance their fans’ understanding and enjoyment of the game.
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