Three major TV network companies -- ViacomCBS, Fox
Corp. and Discovery -- will see slightly improving advertising business over the next few months. Results are from MoffettNathanson Research insights, from a recent Credit
Suisse media investor event. In its analysis of remarks from company executives at the event, the research group says: “On a national TV basis, updated
commentary from Discovery, Fox and ViacomCBS points to a rebound off the lows in the market in April with May seeing nice improvements and June so far seeing similar trends. ”The research group now expects a 14% decline in 2020 advertising revenues -- the total of U. S.
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