Bolt24 Targets Athletes With New Campaign, Collagen Variant

 San Diego Padres shortstop Fernando Tatis Jr.  A new campaign for Gatorade’s Bolt24 sports drinks titled “Keeping It Real” targets athletes, while seeking to establish a brand personality separate and distinct from that of the iconic Gatorade. Three campaign spots debut during the tipoff of the 2020-21 NBA season, revealing a new iteration of Bolt24 called Restore. The product contains 10 grams of the protein collagen and rolls out nationally in February. “Keeping It Real” features Portland Trail Blazers basketball player Damian Lillard, San Diego Padres shortstop Fernando Tatis Jr. , tennis champion Serena Williams and, beginning next month, pro golfer Matthew Wolff.

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