European organisation G2 Esports has announced a major two-year partnership with the global sportswear brand adidas.
The multi-year deal sees adidas become the sports apparel provider for G2, with the brand manufacturing the esports organisation’s 2021 jersey.
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Speaking at G2’s official press conference earlier today, the organisation’s Founder and CEO Carlos Rodriguez outlined his excitement for the partnership.
He said: “You can argue that there’s been a bunch of ‘non-endemic’ brands that have been included or involved in esports, but this is one of the first moments that I truly see that involvement goes beyond just putting the logo on a jersey or just appearing in the website as a logo. I think that this is very clearly different than most of the stuff you have seen already.
“After dealing with adidas throughout all these months and discussing with them strategy, and discussing with them a lot of matters, I can tell you already that adidas thinks unlike most corporations.
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