The 4Ps of marketing that unlock Millennials and Gen Z

Most of us are familiar with the ‘5Ps’ of marketing. However, Millennials and Gen Z require different considerations for marketers looking to successfully connect with them. McCann’s Worldgroup’s global chief digital officer Sean MacDonald explains. As a Gen Xer, Millennials and Gen Zers have always felt a bit elusive. Their high ideals feel unattainable. Their lust for new experiences that can be cataloged on Instagram seems insatiable.

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Written by The Drum

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