The future of digital advertising is personal

Everyone loves chips. This may be one of the few things that most people can agree on. But Doritos is showing us the real power of a chip is to help us better love and understand each other. This beautiful film launched in Mexico just before the holidays tells a story about a father figuring out how to let his gay son know that he is loved. It turned the Twittersphere into mush, garnering shares, praise and declarations of loyalty to Doritos. While this was made for Mexico, the two-minute film was also made with English subtitles for a global audience.

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Written by The Drum

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