Rarely a day goes by where Apple or Facebook – or both – don’t face the scrutiny of the media. The tech titans are often at odds against one another and it’s no secret that their respective chief executives have a less than amicable relationship. This month’s hot topic is the “looming showdown” over data tracking and privacy. Here’s why it matters for marketers. iOS 14 and third-party dataApple’s development and release of iOS 14 has introduced a new feature designed to give users more control around data collection by third parties. While the controls were previously available, they required users to manually check for them.
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