Esports betting platform Luckbox has appointed Nevzat Ucar, formerly of Riot Games and Red Bull, as the firm’s Head of Content.
According to the press release, Ucar is expected to play a leading role in Luckbox’s marketing strategy, whilst also being responsible for the company’s global content strategy.
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Prior to joining Luckbox, Ucar recently worked at Red Bull as the energy drink brand’s Head of Content. Moreover, his resume includes a six-year tenure at FOX International Channels as the company’s Art Director, as well as working at Riot Games in 2017 as the publisher’s Head of Video and Broadcast.
Luckbox CEO Quentin Martin commented on the hiring: “Content marketing is a key pillar of our player acquisition and brand strategy as we target growth for Luckbox and Nevzat will play an integral role in that.
“Having someone of Nevzat’s pedigree on board strengthens our marketing team and, importantly, his passion for gaming and esports fits in perfectly with our company ethos.
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