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After nearly 30 years of competition spanning three leagues as the Montreal Impact, the professional soccer franchise underwent a complete rebranding last month: logo, slogan and name, becoming the Club de Foot Montréal. The MLS team’s brass—owner Joey Saputo, CEO Kevin Gilmore and coach Thierry Henry—made the announcement over an innovative virtual platform called Yoop eSpace to enhance the interactivity of the event. This wasn’t the first time that Gilmore, 56, was involved in the naming of a pro sports team. After three years as an associate lawyer at Latham & Watkins’ office in Los Angeles, Gilmore was hired as in-house corporate counsel by one of his clients, The Walt Disney Company, in 1991. Soon thereafter, Disney bought an expansion NHL franchise that—over his silent objection—became known as the Mighty Ducks, a nod to the movie.   Gilmore later worked as a VP for the Mighty Ducks, MLB’s Los Angeles Angels and the NHL’s Los Angeles Kings, among other jobs that included a couple startups and a SVP role with AEG in L.

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