The All England Lawn Tennis Club (AELTC), the organiser of the Wimbledon tennis Grand Slam, has promoted Alexandra Willis to communications and marketing director, effective 1st August 2021. Willis has been with the AELTC since March 2011, most recently working as head of communications, content and digital. Prior to that, she worked as a sports journalist for the likes of Telegraph Media Group, the Associated Press, Press Association, Sporting Intelligence and ACE Tennis Magazine. In her new role, Willis will be responsible for communications, marketing and the brand vision for The Championships, with the aim of growing the tournament's reach, exposure, and engagement with a global audience. This will include audience development and engagement, content development and creation, and enhancing and promoting Wimbledon’s reputation. “Alex is a well-respected and highly regarded leader in the digital and communications field and has been instrumental in the transformation of the AELTC’s digital and communications strategies over recent years,” said Sally Bolton, the AELTC’s chief executive.
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