This Gen Z agency ‘eliminates the learning curve’ to connect brands with its generation

What started as two college students helping startups understand branding has morphed into a full-blown digital advertising agency with Gen Zers at the helm. Since launching four years ago, CarsonDoyle has grown to become an agency that toes the line between creative and advertising, snapping up work with clients like direct-to-consumer brand Backcountry Access, active water bottle company Modl Outdoors and even the dating app Tinder. CarsonDoyle, based out of Denver and London, is made up of eight full-time Gen Zers: all digital natives under 25 years old. CarsonDoyle’s pitch to brands is that it can connect them to younger audiences simply because they are the youngest generation brands are seeking, said creative director Thomas Brazier. During the pandemic, agencies and brands pivoted, doubling down on their digital media and marketing efforts to keep up with consumers’ changing online shopping habits. Platforms like TikTok, where there’s a heavy Gen Z presence, rose in popularity and marketers sought to add it to their strategies.

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