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The NFL has named Caesars Entertainment, DraftKings and FanDuel as its first official sports betting partners in what will be an exclusive relationship with the trio for the duration of the multi-year agreements.
The far-reaching deals—worth nearly $1 billion in total, with NFL opt-outs after the third and fourth seasons, according to The Action Network—include the ability for each sportsbook to produce betting content directly into NFL media properties such as NFL. com and the official NFL app.
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