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When they’re not writing our Modern @thletics column, Steve and Dave are the principals at Gains Group, a sport innovation firm that works with athletes, teams and leagues around the world.   * * * * * NIL, NFT, WTF! There are too many acronyms. It feels like I am listening to a bunch of Marines. It’s hard to keep up with all of the letters being casually tossed into sport conversations these days. And when my mom brings up NIL & NFTs in one of her 168-word text messages, I know we have entered a bubble.   I (Dave) am going to do my best to connect the dots between these acronyms and fantasize about what things might look like over the next five years.

Read more at:
https://www.sporttechie.com/athletes-name-image-likeness-NIL-NFTs-future-of-rights-holders-publicity-blockchain

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