Gaming communications consultancy The Story Mob has appointed Michael Chavez Booth as the first-ever General Manager of its North American office.
As the region’s General Manager, Booth will be responsible for the agency’s North American client relations and team development. Moreover, he will support The Story Mob’s new business efforts as the firm expands into new verticals including apparel, digital finance, collectibles, and health & wellness.
Photo credit: The Story MobRelated: The Story Mob opens new UK headquarters, hires Karen Ward
Booth joined The Story Mob in April 2020 as the company’s Communications Director. Since his appointment, he has helped the firm grow its client base of professional esports organisations, tournament operators, gaming publishers, and emerging lifestyle brands.
Prior to joining The Story Mob, Booth worked in consumer and corporate communications for a combined 12 years at international agencies Edelman and FleishmanHillard, the Los Angeles Chargers and the National Basketball Association (NBA).
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