OverActive Media, the parent company of MAD Lions, Toronto Ultra, and Toronto Defiant, has announced the Red Bull Gaming Studio after striking a multi-year partnership with the energy drinks brand.
The Red Bull Gaming Studio, located inside OverActive Media’s new headquarters in Toronto, is expected to host gaming events such as tournaments, speaker sessions, artist performances, live events, and broadcasts.
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Moreover, the studio will be the home for Toronto Defiant and Toronto Ultra’s matches until the Overwatch League and Call of Duty League returns to live competition. Visuals of the Red Bull Gaming Studio will be unveiled tomorrow, alongside OverActive Media’s new 15,000 square foot headquarters.
Alyson Walker, Chief Commercial Officer at OverActive Media, commented: “This is such an important moment for our organisation. We are so thrilled to be welcoming a partner like Red Bull to our OverActive Media roster.
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