How one charity unlocked the global power of online events

With many mass events cancelled or postponed in 2020, charities faced a major fundraising challenge. But Run in the Dark shows that taking an event online isn’t just a back-up – it’s a new way to thrive. When the Covid-19 pandemic canceled major fitness events across the world, the Mark Pollock Trust faced an urgent challenge. For 19 years, Run in the Dark has been raising money to cure paralysis in partnership with the spinal cord injury charity. Held in mid-November, Run in the Dark sees some 25,000 people lace up their shoes for a 5k or 10k at events across seven continents. Participants fundraise or donate to Collaborative Cures project, the mission of which is to bring people together to cure paralysis in our lifetimes.

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