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Cheat Sheet: Why Roblox is fast becoming one of the most important media businesses of the future

Roblox crushed its first quarter as a public company earlier this week, proving it’s more of a game-creation platform than a game per se. In fact, Robox has become a bellwether for a user-generated gaming medium well on its way to being a cornerstone of a wider creator economy. “The types of experiences in the metaverse are going to be supported by engagement, they’re going to be supported by transactions and they’re going to be supported by advertising,” said Dave Baszucki, CEO of Roblox, who describes the future of the company as a metaverse. “When we look at some of the types of experiences that we can imagine on the platform, there will be some experiences that are more and more subscription-supported, just like many of our experiences are freemium right now. So there is a range of functionality that we will be rolling out over the next few years to support those types of experiences. ” Naturally, some advertisers are already circling Roblox.

Read more at:
https://digiday.com/marketing/cheat-sheet-why-roblox-is-fast-becoming-one-of-the-most-important-media-businesses-of-the-future/

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